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Economics

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Issue:

Business

 

Written by:

Tiffany C

 

Date added:

April 21, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 382

 

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3045 times

 

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Disney also acquired the animated movie producer Pixar Animation Studios in May of 2006. The company is lead by Robert Iger, who has been running the company since 2005 when Michael Isner stepped down. Since taking over operations of the company, Iger has been busy doing deals, making alliances and catapulting Disney into the forefront of technological change in the media industry...
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Mr. Iger was able to get Steve Jobs and Pixar first into an alliance to supply Disney/ABC television content to Apple’s iTunes store for play on its video ipod. He then arranged Disney’s acquisition of Pixar. The spinoff of the ABC radio business in 2007 was another of Mr. Iger’s initiatives, as he foresaw broadcast radio’s continued downward spiral (Argus Research, 2008)...
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