Effective Radio Advertising Starts with Singular Focus

Essay specific features

 

Issue:

Business

 

Written by:

Miguel R

 

Date added:

October 12, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 568

 

Was viewed:

1994 times

 

Rating of current essay:

 
Essay content:

Why make your message more difficult to absorb than it needs to be. Want your radio commercial to be more effective? Stick to a singular focus. First, you need to know what the focus of your radio campaign is. Many ad campaigns are built upon price offers and special deals. If that's what makes you unique, and your campaign is singularly focused around offers, that's great! Most of the radio advertising on the air is not focused on offers, but on products, services and their respective businesses...
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If that's what makes you unique, and your campaign is singularly focused around offers, that's great! Most of the radio advertising on the air is not focused on offers, but on products, services and their respective businesses. Branding is a term that many advertisers hear all the time, but seem to only reserve for the big boys...
displayed 300 characters

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