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Essay

electronic arts

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Issue:

Business

 

Written by:

Desiree C

 

Date added:

August 25, 2011

 

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Grade:

A

 

No of pages / words:

7 / 1709

 

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6412 times

 

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Essay content:

The balance between marketing, product development and senior management was held in place largely through cultural mechanisms and that balance provided EA with a substantial advantage in recognizing and responding to technological change in the industry. Technological strategy (until 1995):-EA designed software only for PC market...
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To avoid dependence on any one hardware platform, EA produced applications for a no. of PC systems. EA outsourced all manufacturing and assembly of its software, producing in house only the set of master diskettes, documentation and packaging. Basis of EA's competitive advantage until 1995:-Achieved economies of scale and scope in distribution by establishing EA Affiliated labels, acts as distribution arm for products from other entertainment software firms...
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General issues of this essay:
Hiroshima: America Hits an All Time Low CENTRALIZATION OF TIME AND ATTENDANCE RECORDS THROUGH ELECTRONIC TRANSFER Electronic Arts - marketing concept Electronic Arts Strategic Management Electronic Arts Strategy Electronic Arts and the Global Video Game Industry Electronic Arts Electronic arts financial evaluation 2006 electronic arts Fiscal and Monetary Policy For arts industry Video Game Industry Analysis Video Game Industry Analysis Video Game and Software Industry Electronic Arts A time line Of Video Game Histroy
 

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