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Essay

Energy Drink Critique

Essay specific features

 

Issue:

Social Issues

 

Written by:

Dolores H

 

Date added:

April 21, 2012

 

Level:

University

 

Grade:

C

 

No of pages / words:

2 / 549

 

Was viewed:

9855 times

 

Rating of current essay:

 
Essay content:

I believe that this is the central theme that this product is trying to achieve in order from them to become successful in their attempts to be marketable and successful in introducing this new product on the market. As far as sales and recognition are concerned, I strongly feel that this ad campaign will not be successful in sales but might have done a fair job in getting the product recognized in the market through their efforts...
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The reason that I believe this ad campaign will not be successful as far as sales are mainly because of their target audience and because of their market segmentation. On top of those two key issues, I also believe that introducing another unknown energy drink in the U.S. market is unprofitable when you are challenging other successful brands such as Red Bull, Sobe and the many others that have been a mainstay in the American markets...
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