Enron

Essay specific features

 

Issue:

Business

 

Written by:

Elva C

 

Date added:

December 13, 2014

 

Level:

University

 

Grade:

 

No of pages / words:

3 / 609

 

Was viewed:

2265 times

 

Rating of current essay:

 
Essay content:

Lay soon moved Enron's headquarters to Houston and began to thoroughly re-brand the business. Lay originally favored the name "Enteron" (possibly spelled in camelcase as "EnterOn"); but when it was pointed out that the term approximated a Greek word referring to the intestine, it was quickly shortened to "Enron...
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Enron's "crooked E" logo was designed in the mid-1990s by the late American graphic designer Paul Rand. Enron was originally involved in transmitting and distributing electricity and gas throughout the United States. The company developed, built, and operated power plants and pipelines while dealing with rules of law and other infrastructures worldwide...
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