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Essay

Environmental Factors

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Issue:

Business

 

Written by:

Stanley D

 

Date added:

January 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 584

 

Was viewed:

5877 times

 

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Essay content:

It took Wal-Mart 10 years to successfully position itself in the Chinese market during which time Wal-Mart had to bow out of its normal thinking of decide and conquer(decide a store location and just start building) and actually flatter the Chinese before making an entrance. According to the October 30, 2006 issue of Newsweek Business, Wal-Mart has ingratiated itself to Chinese consumers by adopting their customs and culture, making its move from a minor player with just 3...
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According to the October 30, 2006 issue of Newsweek Business, Wal-Mart has ingratiated itself to Chinese consumers by adopting their customs and culture, making its move from a minor player with just 3.1 percent of the market to a dominant force. Wal-Mart learned to do things the Chinese way, starting with food, which consumers insist be freshly harvested, or even killed in front of them...
displayed 300 characters

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