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Issue:

Business

 

Written by:

Lanie C

 

Date added:

April 23, 2012

 

Level:

University

 

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No of pages / words:

2 / 413

 

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Starbucks is heavily populated in large cities making it hard to locate one in smaller cities and suburbs. · Starbucks is the nations largest specialty coffee chain. · Starbucks has built an organizational culture based on two principle: (1) strict standards for how coffee should be prepared and delivered to customers and 2) a laid-back, supportive, and empowering attitude toward its employees...
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. . Starbucks could maintain their status quo. Starbucks’ target include adults between ages of twenty-five to the mid fifteen. Employees are trained to understand the different types of coffee and assist consumers in any way needed. · Comparable store sales increased by 9%, 6% and 5% in fiscal 2000, 1999 and 1998, respectively...
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