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Essay

Estee Lauder

Essay specific features

 

Issue:

Biographies

 

Written by:

Dorothy B

 

Date added:

October 12, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 495

 

Was viewed:

9472 times

 

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Essay content:

Worldwide, sales of each brand climbed by low single digits. We will increase investment in Clinique in fiscal '07 to facilitate growth in the U.S. and build on the brand's momentum overseas. This year, we will invest in areas with the biggest payoff, skin care and foundation. Clinique will stress its key points of differentiation through smart compelling print ads, national TV commercials and the Internet and other technologies such as text messaging to reach consumers...
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department stores. We had anticipated the total gift sales would decline due to fewer department store doors than last year. For the Estee Lauder brand, gift sales were flat for the six-month period in like doors. For Clinique, where gift related sales in like doors for a six month decline, the business is more challenging...
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