estee lauder swot

Essay specific features

 

Issue:

Business

 

Written by:

Maria F

 

Date added:

October 31, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 277

 

Was viewed:

9722 times

 

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Essay content:

The Group's portfolio of brands includes the most recognized labels for mature customers (Estee Lauder, Clinique, Prescriptives, Aramis, and La Mer), eco-correct labels (Aveda and Origins), as well as hip labels (M.A.C., Bobbi Brown, Tommy Hilfiger, Donna Karan, Stila, Jo Malone, Bumble and Bumble, Kate Spade, jane, and Darphin)...
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Its most elite brand is Creme La Mer, a "miracle" skin treatment created by a NASA scientist that sells at $400 a jar. At that level, it's main competitors are Yves Saint Laurent and La Prairie; which are exclusively sold in fine department stores such as Saks or Nordstrom. Estee Lauder not too long ago took over jane, a small makeup label sold in discount stores, drugstores and pharmacies...
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