ethical consumer

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Issue:

Miscellaneous

 

Written by:

Karen T

 

Date added:

January 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 1965

 

Was viewed:

2989 times

 

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Essay content:

In 1899, Velben was the first to coin the term ?conspicuous consumption' as a means of separating and defining class in society. More recently sub-cultures are formed solely on the basis on consumption habits and traits. Cova (1996) explains post-modern's principles of rejecting what has gone before (modernity) in favour of "new and different cultural movements"...
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It has rejected the rule of reason and rational logic, and looks past what had being perceived as the ideal. There is now no singular ?dominant ideology'. Instead, consumerism has been replaced by a mix-match of contradictory outlooks of styles, thoughts and conventions. With the immediacy of new technology and communication systems, fashions and fads are changing more rapidly...
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