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Essay

Ethical Marketing And Advertising At Cummin Engine Plant

Essay specific features

 

Issue:

Business

 

Written by:

Jenae C

 

Date added:

August 27, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1781

 

Was viewed:

6874 times

 

Rating of current essay:

 
Essay content:

This commitment is possible because each member of Cummins follows the highest standards of ethical conduct. These standards are embodied in the Cummins Code of Business Conduct. Individual integrity and strong corporate culture are the best assurances that this Code will be followed. Cummins is a multinational Fortune 500 company that operates and serves customers around the globe...
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Cummins' roots thrive from innovation, persistence and a commitment to the community. Founded in Columbus, IN., in 1919 as Cummins Engine Company by Clessie Lyle Cummins, the firm was among the first to see the commercial potential of an unproven engine technology invented two decades earlier by Rudolph Diesel...
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General issues of this essay:
Construction Equipment Industry Ethical Marketing And Advertising At Cummin Engine Plant Residential Construction: Industry Analysis TQM: Its application in Construction Industry & Re- emergence in the form of Six-Sigma Taming The Dragons - Cummins In China America Was Built On Freedom Construction and The Built Environment Interstate Regulations Life Has Just Begun Quality Assurance in the Construction Industry Effects of Cell Phone Advertising for the last 20 years Gender Construction In Advertising And Media Public Inquiry reports in the construction industry Why advertising is an ethical problem purdue construction program
 

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