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Essay

Ethics In Business

Essay specific features

 

Issue:

Business

 

Written by:

Adam P

 

Date added:

March 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 876

 

Was viewed:

876 times

 

Rating of current essay:

 
Essay content:

No doubt this comes from associating marketing and sales with pushy sales people who want to make a sale whether or not the sale is really in the customer's best interest. Walesh writes: "To the extent you learn to view marketing as earning trust and meeting client needs... you may conclude that not only is it an ethical process, but also a very satisfying and mutually beneficial one...
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you may conclude that not only is it an ethical process, but also a very satisfying and mutually beneficial one." Walesh divides consultant marketing into three parts--Ethos, Pathos, and Logos. Ethos means trust. Pathos means empathy and understanding. Logos means logic. To be successful in sales and marketing, Walesh emphasizes that you need the three in order...
displayed 300 characters

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