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Evaluate Marketing Opportunities - Tilba Cheese Case Study

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Issue:

Business

 

Written by:

Iris S

 

Date added:

September 7, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1951

 

Was viewed:

8744 times

 

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Essay content:

For example, a strong brand value allows for a faster purchase decision process for consumers as information can be gathered quickly, and alternatives will often not be considered with equal weighting. Healy confirms this stating that “Good brands create shortcuts in product choice” (p. 136). Brand value is created in conjunction with the components of the marketing mix...
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Each of the four components must promote a consistent message in order to achieve desired success. 1. Focal point – In creating a point of recognition through means such as a logo, or slogan, a company can convey the essence of what their brand stands for. For example The Tilba Cheese Factory labels all products in a way that promotes a boutique, high quality and speciality vibe that separates the company not only from main stream competitors such as Kraft and Coon, but also further promotes the boutique nature of the brand...
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