External environment

Essay specific features

 

Issue:

Book Reports

 

Written by:

Sheila W

 

Date added:

July 17, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

19 / 5086

 

Was viewed:

6927 times

 

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Essay content:

Others, such as governments and regulators, local communities, civil society organisations, academics and individual concerned citizens, have a wider interest in what we do and in our impacts on society as a whole. Variety of engagement This variety of relationships means we engage in many differing ways, depending on the nature of the interest, the relevance to the business and the most practical way to meet stakeholders' specific needs and expectations...
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With consumers, for example, our brand teams are in continuous conversation the world over to understand their diverse tastes, needs and trends. We operate consumer-care lines, provide information about our business and brands through websites, and conduct detailed consumer research. With other stakeholders, for example local governments and civil society organisations, our operating companies have regular meetings, participate in research projects and surveys, and contribute to public policy and special interest group debates...
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