FedEX Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Ryan K

 

Date added:

March 29, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1216

 

Was viewed:

3132 times

 

Rating of current essay:

 
Essay content:

Smith turned FedEx into a global shipping power. Key Service Marketing Issues: Customers/ Services: FedEx has a strong adherence to its People-Service-Profit philosophy; it provides reliable, competitive, global air-ground transportation of goods and documents that require quick delivery. The key position is to influence the customer’s perception of the service provider...
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The key position is to influence the customer’s perception of the service provider. It is important to set standards to improve quality services provided by employees and monitor their performance. People: Continuous improvement of management’s leadership. Service: 100 percent customer satisfaction...
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