France Vichy cosmetics: blog or not to blog?
Essay specific features
July 11, 2016
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2 / 328
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There is not an hierarchical external control on the trustworthiness of the content of blogs and so blog’s reliability is devolved upon the administrator (owner) of the blog itself and upon the other bloggers.
Can be argued that Journal de ma peau has certainly lowered the trust of the people of the blogosphere in Vichy’s blogs, and so in the future Vichy could face problem (at least in France) in using blog formats in a traditional way (for promoting new products, for marketing research, for dialoging with customers)...
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Internet is just an extension of the old real world, with all its defects: i.e. people that with “the intention to boost its revenues” do not hesitate to violate rules, although not written.
So, translating on internet the same behavior of the real world I will not suggest Dolphin to apologize, but simply to add a disclaimer (typed with a very little character) in the blog, saying: “please note that this blog must be considered as part and parcel of the global marketing and advertising program for the launch of Vichy’s latest product: Peel Microabrasion”
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