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Fresh Fields case analysis

Essay specific features

 

Issue:

Business

 

Written by:

Wilbur D

 

Date added:

April 19, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2162

 

Was viewed:

8942 times

 

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Essay content:

AREAS OF CONSIDERATION A. Fresh Fields • It’s been described as an old-fashioned neighborhood grocery store, an organic farmer's market, a European bakery, a New York deli, and a modern supermarket all rolled into one • Fresh Fields was founded by a team of entrepreneurs including: Mark Ordan – CEO and President • 33 years old • A former Goldman Sachs investment banker Leo Kahn – Chairman • 75 years old • The founder of “Staples”, the famous office supplies store Jack Murphy – Chief Operating Officer • 44 years old • A former manager of the Heartland Supermarket chain in New England • Founded in 1991, Fresh Fields opened at least 14 stores in four states by mid 1994...
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More stores for opening are in the planning stages • Not your ordinary supermarket - offers organic and conventional produce, meats, seafood, dairy products, baked goods from an in-store bakery, deli items, natural health care products and environmentally friendly household goods • When in season, Fresh Fields’ locally grown organic produce can even cost less than produce sold at other markets • Premium over other (non-produce) goods is approximately 5% B...
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