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Frito-Lay Dips
Essay specific features
Written by:
Cristin C
Date added:
January 3, 2016
Level:
University
Grade:
B
No of pages / words:
7 / 1700
Was viewed:
7577 times
Rating of current essay:
Essay content:
Introduction of cheese dips boosted sales. Products mostly shelf stable which constitute 45% of prepared dips sold in supermarkets. Recent offer of their first product that required refrigeration and 55% of prepared dips sold in supermarkets required refrigeration. Has only introduced one sour cream dip...
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Has only introduced one sour cream dip. Still hasn't penetrated all of the areas in the dip market.
Marketing Uses a variety of techniques such as product sampling, coupons, and TV and radio. Placement of dips in the store (near the salty snacks). TV and radio advertising or consumer-pull marketing is limited...
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