Frito-Lay Dips

Essay specific features

 

Issue:

Business

 

Written by:

Cristin C

 

Date added:

January 3, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1700

 

Was viewed:

7577 times

 

Rating of current essay:

 
Essay content:

Introduction of cheese dips boosted sales. Products mostly shelf stable which constitute 45% of prepared dips sold in supermarkets. Recent offer of their first product that required refrigeration and 55% of prepared dips sold in supermarkets required refrigeration. Has only introduced one sour cream dip...
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Has only introduced one sour cream dip. Still hasn't penetrated all of the areas in the dip market. Marketing Uses a variety of techniques such as product sampling, coupons, and TV and radio. Placement of dips in the store (near the salty snacks). TV and radio advertising or consumer-pull marketing is limited...
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