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Essay

Frito-Lay, Inc.: Subchips Multigrains

Essay specific features

 

Issue:

Book Reports

 

Written by:

Jacob S

 

Date added:

May 31, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 890

 

Was viewed:

2079 times

 

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Essay content:

It has 39 plants, 1600 distribution facilities and 10,000-person route sales teams serving over 400,000 retail customers each week national wide. In 1990, Frito-Lay has fulfilled over $3.5 billion sales in U.S. market. The new product line of Sun-Chips™ Multigrain snacks will benefit from the excellence of Frito-Lay’s sales performance along with the current trend of “low-carbohydrate” craze...
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Based on the pre-market test analysis (PMT), national snack chip users are expected to purchase more than 31 million pound of Sun-Chips™ (see Exhibit 2). The sales price is $2.7 per pound (see Exhibit 3), the contribution margin is $1.3 per pound, therefore, the total contribution will be over $40 million; exclude the effect of 30 percent of canonization rate, which accounts for $2...
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General issues of this essay:
Frito-Lay, Inc.: Subchips Multigrains Consumers’ Trade-Off Between Relationship, Service Package And Price Frito Lay Frito-Lay frito lay inc Pizza Hut-The Complete Package TECHNOLOGICAL DEVELOPMENTS IN THE PACKAGE DELIVERY INDUSTRY Tour Operations Management-New Package Design Ups/Fedex Package Wars Uk Package Holidays Frito Frito Senegal Tour Package DIE ATTACH AND PACKAGE RELIABILITY package
 

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