Frito-Lays Dips

Essay specific features

 

Issue:

Business

 

Written by:

Samuel T

 

Date added:

December 25, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2450

 

Was viewed:

5857 times

 

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Essay content:

The other 45% of the sales by supermarkets is considered to be shelf stable goods and these are typically sold for an average price of $0.09 to $0.20/oz. The major producers of these products are Frito-Lay and also some regional chip manufacturers. Sour cream-based dips are the most popular flavor, and it accounts for about half of all total dip sales in the US...
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But the wholesale price of these products is only $0.09/oz. The second most popular segment of the market, the cheese-based dips, are taking up about 25 percent of the total market. While cream cheese-based dips are the third most popular and they take up about 15 percent of the total sales. Dips are most frequently used with salty snacks, in fact, 67 percent of all dip sales are linked to salty snack usage...
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