Functions of Public Relations

Essay specific features

 

Issue:

Business

 

Written by:

Michael J

 

Date added:

January 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1110

 

Was viewed:

932 times

 

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Essay content:

"In public relations, more specifically, a public is a group of people with a stake in an issue, organization, or idea" (Seitel, 2004, p. 9). Definition of Internal Public By digesting the previous definition of public and incorporating internal into the equation, one would gather that the definition of internal public to be; a group of people within an institution or community that share a common interest or idea...
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This is PR: The Realities of Public Relations; defines internal publics as "persons who share the institutional identity of the organization, including employees, management and many types of supporters, such as investors" (Newsom, Turk, & Kruckeberg, 2004, p. 394). By both these definitions it is safe to assume that internal deals with the individuals involved inside of a particular group or organization or the creators so to speak as opposed to the individuals that are on the other side or outside on the receiving end of what is created...
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