Gap Analysis Intersect Investments

Essay specific features

 

Issue:

Business

 

Written by:

Jessica W

 

Date added:

September 25, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2758

 

Was viewed:

6532 times

 

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Essay content:

Success requires the ability to change tactics by offering new products and services. Intersect Investment Services (IIS) has struggled to survive over the last four years and despite the struggle, IIS has been resistant to change. One year ago, Frank Jeffers, IIS CEO decided that a change in the paradigm was required...
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One year ago, Frank Jeffers, IIS CEO decided that a change in the paradigm was required. He identified a new vision for IIS. The vision was based on the customer intimacy model which states “Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer” (University of Phoenix, n...
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