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Essay

gap between rich and poor

Essay specific features

 

Issue:

Social Issues

 

Written by:

Henry L

 

Date added:

July 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 818

 

Was viewed:

2886 times

 

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Essay content:

How did it go about repositioning to once again be among the coolest of kicks? Adidas claims that, "the brand values of the company ? authenticity, inspiration, honesty and commitment ? are derived from sport." Historically, this sensibility was demonstrated through early and continued involvement with Olympic athletes, as well as active sponsorship of major global sporting events ? like the World Cup...
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Today these events provide an ample playing field for sportswear companies to duke it out for representation and thus market share. Adidas's rapid growth in Asia, where revenue rose by 15 percent to US$ 878M last year, may be further propelled in Japan and Korea when those two nations host the World Cup this year ? an event which is expected to garner 2...
displayed 300 characters

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