Gap Strategy Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Sandra F

 

Date added:

January 4, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1277

 

Was viewed:

6190 times

 

Rating of current essay:

 
Essay content:

The company status of GAP had moved into a secondary status in the retail clothing industry. The key problems with GAP are as follows: • GAP changed their cultural direction from a company that was frantically entrepreneurial, to a company that subjected the creative process to only one motive, profit and numbers...
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They felt that somewhere in the range of late teen (16-18 years old) up to (30 years old) was who their target customer was, rather than the reality which was closer to (25 years old to 35 years old). • Very low employee morale and attitude, due in part to upper level management policy changes and cutback due to profit losses...
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