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Gatorade:marketing channel analysis

Essay specific features

 

Issue:

Business

 

Written by:

Kenneth K

 

Date added:

December 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3559

 

Was viewed:

10017 times

 

Rating of current essay:

 
Essay content:

From there orders for Gatorade started coming in from other college football teams and now Gatorade is one of the most widely used sports drinks in the world. Gatorade is owned by PepsiCo and is produced in the same facility as the many other beverages sold by Pepsi. A huge part of the success of Gatorade in today's market is promotion...
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A huge part of the success of Gatorade in today's market is promotion. Gatorade uses endorsements by stars in many sports from soccer to race car driving to promote their product. Another huge factor in Gatorade's success is PepsiCo's channel control and support. 2. Image Positioning a product is a manufactures attempt to have consumers perceive their product in a particular way, relative to competitive products (Rosenbloom, B, 2004))...
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General issues of this essay:
Gatorade Intro . Soft Drink Industry Five Forces Analysis: Competitor analysis-soft drink industry Competitors Analysis - Soft Drink Industry Gatorade Advertisement Evaluation Gatorade Marketing mangament Gatorade Marketing Gatorade Vs. Powerade Gatorade Gatorade:marketing channel analysis Marketing Plan Soft Drink Company 1st half Producto - Gatorade soft drink industry analysis carbonated drinks Why Gatorade has effective commercials
 

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