GE: The Immelt Initative

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Issue:

Business

 

Written by:

Ronald K

 

Date added:

June 27, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3449

 

Was viewed:

4610 times

 

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Essay content:

They also have a large international presence, which helps compete with companies around the world. Strategic growth strategies for a giant of this nature takes a well-seasoned manager that has been in the business for some time. Since General Electric consumes so much market space, the leaders of the company must have a very diverse knowledge base...
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So it wouldn't be wrong when one of their corporate managers attempts to generate the company's strengths and weaknesses, but his or her results may seem to span across several areas. General Electric may be acknowledged by the company's well-built strengths such as its rich history (Thomas Edison opening a new laboratory in America in 1876) and brand name recognition (being one of the original 12 companies listed on the newly formed Dow-Jones-Industrial Average and still remaining there after 111 years), but weaknesses still come in to play...
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