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Essay

General Motors

Essay specific features

 

Issue:

Business

 

Written by:

Nancy C

 

Date added:

July 27, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 2817

 

Was viewed:

4919 times

 

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Essay content:

Creativity is a very misunderstood term in organizations. It is thought to be the creation of “something out of nothing” whereas it actually is “the radical and effective change of something understood deeply” (Robinson and Hackett 1997). General Motors is certainly trying to appreciate this, and the company is always seeking to bring new products - or improvements to their current products - to market...
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General Motors is certainly trying to appreciate this, and the company is always seeking to bring new products - or improvements to their current products - to market. COMPANY BACKGROUND General Motors Corporation, also known as GM, is the world's largest automaker and has been the global industry sales leader for 75 years...
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