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Essay

general motors

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Daniel M

 

Date added:

November 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 881

 

Was viewed:

895 times

 

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Essay content:

Thoughts of an automobile have imaginations racing that expanded the horizon for people to dream. As the demand for automobile increased, GM becomes a trendsetter in the production, design and marketing innovation. GM paved the way for others to follow. By diversifying the selection, GM strategy was to build "a car for every purse and purpose"...
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Through innovation, GM has set a trend that goes beyond transportation to make a statement of his or her own aspirations. The invention of the Cadillac in 1912 by Charles Kettering, introduces the electric self-starter to the world. But it wasn't until 1927, when the Cadillac LaSalle design by Harley Earl began to set the world apart...
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General issues of this essay:
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