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Essay

GENERAL MOTORS LEADS THE CHARGE

Essay specific features

 

Issue:

Business

 

Written by:

Leslie B

 

Date added:

December 19, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 426

 

Was viewed:

541 times

 

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Essay content:

In 1992 GM chalked up the largest annual loss in US corporate history, around $4.5 billion. Part of the solution to GM's problem was to make better cars and make them more efficiently. That still left the issue of how cars were sold. End-of-the year rebates, cash-back, and dealer discounts were hard to control...
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End-of-the year rebates, cash-back, and dealer discounts were hard to control. Car buyers began to expect these incentives, so they waited and by waiting forced manufacturers to offer them earlier in the year. The GM Card In September 1992, GM teamed up with Household Bank, a major issuer of co-branded credit cards, to launch the GM Card under the MasterCard umbrella...
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General issues of this essay:
Amusing The Million A Million Little Pieces A million Little Pieces Book Review A million little pieces Million Dollar Slaves GENERAL MOTORS LEADS THE CHARGE A Million Little Pieces Cars that last a million miles A Million Abortions a Year A Million Men And A Donkey Million Youth March Teenagers Wasting 2.3 Million A Million Little Pieces abortion - 1.6 million murders a year Web Reaches 100 Million Sites
 

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