Genral Mills flop: Jet 24

Essay specific features

 

Issue:

Business

 

Written by:

Ronald S

 

Date added:

March 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 403

 

Was viewed:

1323 times

 

Rating of current essay:

 
Essay content:

Female heads of household with at least 1 child 3 ? 14 years of age 3. In-home tests under actual usage conditions Research indicated various concerns with regard to Jet 24's success. Some of these are the need for a vitamin C additive, the fact that it is perceived mainly as a kid's drink, that it may be messy and sticky, and that people doubt the fact that it will produce 24 servings...
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The target market should be narrowed; I recommend that General Mills market it specifically as a kid's drink. That is how test groups first perceived it in two out of three studies: as an alternate satisfier for Koolaid-type drinks. General Mills should first focus on this market segment and test the response before deciding to market the drink to adults...
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