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Gillete
Essay specific features
Written by:
Stacy D
Date added:
July 23, 2014
Level:
University
Grade:
B
No of pages / words:
11 / 2867
Was viewed:
5361 times
Rating of current essay:
Essay content:
Gillette with its wide range of products caters to the premium segment of the men’s grooming market. Gillette faces intense competition in the shaving preparations market (shaving gel/foam/cream) whereas the competition in the razor market is not that intense. With the intense competition Gillette has to cater to the various needs of the consumers...
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Through the project we have found an opportunity for Gillette India in the shaving cream segment which is the biggest segment in Indian shaving preparation market and Gillette has no presence in it.
History of Gillette
Foundation of Gillette India
Gillette India was incorporated on 9th February 1984 at Rajasthan...
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