Global Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Heather C

 

Date added:

April 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 338

 

Was viewed:

9509 times

 

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Essay content:

Several of the approaches that will allow PalmOne to determine the potential success of the Mercury is to initiate a small, cost effective mass selling campaign that can easily grow to a much larger campaign in the coming months. We can put together a short campaign very cost effectively to quickly establish if this kind of promotion will work...
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Radio reaches tens of thousands of people each day while driving in their car, or listening at the beaches and the intended advertisements will reach our target listeners with our message. We will plan an advertisement campaign over a single week or multiple weeks in order maximize the impact. Advertisements will be run several ways through the radio stations...
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