Globalization of Nike

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Written by:

Kevin T


Date added:

March 13, 2011







No of pages / words:

2 / 315


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6300 times


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Nike closed its United States factories in the 1980's and sourced their primary production from Asia. In 1982, 86% of Nike's athletic footwear came from Korea and Taiwan. As costs began to rise in Korea and Taiwan due to development within these countries, Nike began to urge their suppliers to re-locate to other lower-cost countries such as Indonesia, China, and Vietnam...
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Nike was able to help its major vendors establish an extensive amount of footwear factories throughout Southeast Asia by guaranteeing a significant amount of orders and by relocating workers to help monitor production and quality processes. Today, Nike athletic products are manufactured in over 700 factories and employ over 500,000 workers in 51 countries...
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