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Essay

Globalizing Volkswagon

Essay specific features

 

Issue:

Business

 

Written by:

Gladys B

 

Date added:

January 19, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1237

 

Was viewed:

9314 times

 

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Essay content:

Competition brought VW to its knees in the late 1980's and early 1990's, and they faced defeat if they couldn't turn it around to compete against the new Japanese manufacturing and production that decreased the costs of cars making them more affordable and appealing. In early 1993 Ferdinand Piech took over as CEO of Volkswagen, and began to implement his plan to turn their future around...
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In early 1993 Ferdinand Piech took over as CEO of Volkswagen, and began to implement his plan to turn their future around. Piech transformed VW into a powerful global player buying out other well known car brands, such as Bentley, Bugatti, and Lamborghini, to add them to the Volkswagen industry. By the year 2000 Volkswagen became the first to sell over 5 million cars worldwide increasing its world market value by 12...
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