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Goodyer tyer Analysis
Essay specific features
Written by:
David F
Date added:
June 10, 2014
Level:
University
Grade:
C
No of pages / words:
6 / 1577
Was viewed:
8378 times
Rating of current essay:
Essay content:
GY??s marketing strategy, in particular, the launch of AT, must be examined in the context of evolving consumer buying patterns and distribution channels, as well as alignment with their business strategy of differentiating GY through their brand. The key marketing decisions to be made are should GY launch AT, should GY expanded its distribution and whether or not AT is to be included in this expansion...
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These factors have contributed to a shift in the market place towards a competitive, commodity- like market. The major brands account for 36% of the market with Private Label (PL) having the largest share (40%). The distribution channels in the market have moved towards independent dealers (67%) and large retail distribution (19%)...
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