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Issue:

Business

 

Written by:

Jordan P

 

Date added:

March 20, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3742

 

Was viewed:

6735 times

 

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Essay content:

However, due to a shortage of new products in the pipeline, the firm began to experience dangerously low profit margins. Thus it can be argued that Glaxo Wellcome sought a cost cutting and rationalisation strategy in order to increase efficiency and to focus on those activities which add value. Although the bargaining power of suppliers of `organic chemicals' in the pharmaceutical industry is relatively low as so many suppliers of the commodities used in the manufacture of pharmaceuticals exist, horizontal integration by Glaxo Wellcome would have strengthened the company's position as a buyer of these supplies as the firm could benefit from purchasing economies, and possibly negotiate better trade agreements with its suppliers...
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The merger itself would give the firm greater flexibility and therefore should a supplier have decided to vertically integrate forward, Glaxo would be in a position to eliminate this competition via the synergies achieved from a combined market share of 7.1%. (Table 2) However given expenditure on R&D in this industry, which averaged ?2...
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