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Gurrila Marketing

Essay specific features

 

Issue:

History

 

Written by:

Diane H

 

Date added:

February 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4662

 

Was viewed:

4479 times

 

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Essay content:

Shalini Tripathi under whose valuable guidance, constant interest and encouragement, which have devoted her ever-precious time from her busy schedule and helped us in completing the Project. This co-operation is not only useful for this project but will be a constant source of inspiration for us in the future...
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Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing). Guerrilla Marketing (GM) is used by SMEs (Small and Medium Size Enterprises) because they are in the business of subsitituting brains for cash in the marketing wars-- they want a place at the economic table but can not afford to purchase the type of mass marketing available to larger firms...
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