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Essay

halrey

Essay specific features

 

Issue:

English

 

Written by:

Jacqueline C

 

Date added:

July 2, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1248

 

Was viewed:

3559 times

 

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Essay content:

Harley had to change from a company which dictated what its customers could have to strategies based on direct input from customers. A marketing philosophy was developed based on the customers desires, gathered through surveys, interviews and focus groups. Image "The real power of Harley-Davidson is the power to market to consumers who love the product" (Executive Excellence 6)...
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A marketing philosophy was developed based on the customers desires, gathered through surveys, interviews and focus groups. Image "The real power of Harley-Davidson is the power to market to consumers who love the product" (Executive Excellence 6). Harley-Davidson's President and CEO, Richard Teerlink says the bike represents to America, "the adventurous pioneer spirit, the wild west, having your own horse, and going where you want to go - the motorcycle takes on some attributes of the iron horse...
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