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Harlequin Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Roberta M

 

Date added:

October 1, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 650

 

Was viewed:

982 times

 

Rating of current essay:

 
Essay content:

Acute awareness of the industry forces and Harlequin’s value proposition, as shown in Appendix A, along with tactful execution and adaptation of the core activities will ensure continued strong revenue growth through entry into the single title women’s romance market. A Capitalistic Stance; Take Advantage of the Weak, Defend Against the Strong Harlequin is a recognized brand - when readers think Harlequin, they think romance...
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An analysis of the publishing environment using Porter’s 5 forces, shown in Appendix B, reveals that the women’s single title fiction market is highly fragmented, lacking a truly dominant brand. An opportunistic, and prudent, Harlequin will be most successful in entering the single title fiction market on the strength of the existing bond between Harlequin and romance, as opposed to a diversified entry across all categories of women’s fiction...
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