Harley Davidson

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Mary J


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July 29, 2016








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In the 1950s motorcycle sales were approximately 50,000 units annually, of which HD had 70%. By 1971, there were nearly 4 million motorcycles registered in the US and HD market share had dropped to 5%. Harley-Davidson was founded in 1903 by four men in a wooden shed experimenting with the internal combustion engine...
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By the beginning of the'60s, HD had practically wiped out all of its domestic competitors. Its motorcycles were used by nearly every police department in America. This was soon to change. The president of Harley-Davidson at the time, William E. Davidson was the son of the founder. He believed the lightweight motorcycles were no threat to Harley's business...
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