Harley Davidson Case

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Written by:

Rachael N


Date added:

June 7, 2011








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1 / 262


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Can Harley continue to survive on image? Harley Davidson means escape. In these days cosmopolite life customers that have dense life also need to escape. Harley Davidson suggest its customers this experience that "whatever happens, ride your Harley Davidson and escape from this cruel world". Harley Davidson should pump this aspect with marketing, shows, organizations etc...
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Harley Davidson should pump this aspect with marketing, shows, organizations etc. 3. What will it take to make Harley-Davidson successful in the future? Harley Davidson has already the hard one that is a unique brand. Now Harley Davidson has to use this brand and offer textiles, accessories even restaurants to customers that want to escape but not with motorcycles...
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