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Harley-Davidson case study
Essay specific features
Written by:
Jason S
Date added:
July 29, 2016
Level:
University
Grade:
A
No of pages / words:
4 / 993
Was viewed:
2996 times
Rating of current essay:
Essay content:
Probably less efficient than competitors; no assets outside US
Intangible Technological resources Only strength is an agreement with Porsche Very weak technologically; no record/reputation technologically
Intangible Reputation resources Very strong brand in the US Brand of some but limited value outside the US
Human Resources Extremely loyal and valuable workforce, who themselves strengthen the brand No or weak abilities in marketing and manufacture in other countries
In conclusion, this analysis highlights …...
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Figure 2 summarises this analysis.
Firm Infrastructure: Good senior management has transformed the firm, but it remains small compared to global competitors Margin: Adequate but possibly insuff-icient for financing major new model, technology or mar-ket development
HRM: Excellent, but no skills or abilities outside the US
Tech Development: Very Weak, so the brand relies on its lack of technology...
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General issues of this essay:
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