Harley-Davidson case study

Essay specific features

 

Issue:

Business

 

Written by:

Jason S

 

Date added:

July 29, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 993

 

Was viewed:

2996 times

 

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Essay content:

Probably less efficient than competitors; no assets outside US Intangible Technological resources Only strength is an agreement with Porsche Very weak technologically; no record/reputation technologically Intangible Reputation resources Very strong brand in the US Brand of some but limited value outside the US Human Resources Extremely loyal and valuable workforce, who themselves strengthen the brand No or weak abilities in marketing and manufacture in other countries In conclusion, this analysis highlights …...
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Figure 2 summarises this analysis. Firm Infrastructure: Good senior management has transformed the firm, but it remains small compared to global competitors Margin: Adequate but possibly insuff-icient for financing major new model, technology or mar-ket development HRM: Excellent, but no skills or abilities outside the US Tech Development: Very Weak, so the brand relies on its lack of technology...
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