Harrison-Keyes

Essay specific features

 

Issue:

Business

 

Written by:

Leonarda G

 

Date added:

August 11, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 482

 

Was viewed:

8970 times

 

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Essay content:

Harrison-Keyes is currently facing several challenges with this new strategy as the company replaces CEO, Meg McGill with William Guardo. Guardo greatly differs on his view of e-publishing than the former CEO. He favors traditional publishing, has little high-tech experience, and is not a big fan of e-books, (University of Phoenix, 2007)...
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However, Guardo is open minded to e-publishing and has given his leadership team one month to address the issues or he himself will no longer allow e-publishing to continue at Harrison-Keyes. This paper will show the issues and opportunities that faces Harrison-Keyes as well as the stakeholder perspectives and ethical dilemmas connected with this strategy...
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