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harrison-keyes benchmarking paper

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Issue:

Business

 

Written by:

Steve J

 

Date added:

October 21, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 4939

 

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1144 times

 

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Essay content:

The key problem the company faces now is a trend in the industry towards e-publishing and consolidation in the market front. “Our vision is to be the world’s most dynamic publishing company, packaging innovative information solutions essential to communities of interest.” (University of Phoenix, 2008) This vision statement may need to be updated to comply with the new vision in e-publishing...
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In an effort to revitalize the company, the Harrison-Keyes Board of Directors recently hired a new CEO.” (University of Phoenix, 2008) This new CEO is Meg P. McGill, a high-tech guru of all things digital. She believes the answer to revitalizing the company lies with e-publishing. Other players in the company are having mixed feelings with e-publishing...
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General issues of this essay:
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