HBS Case-Colgate Pamolive- Marketing Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Earl H

 

Date added:

December 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1653

 

Was viewed:

3438 times

 

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Essay content:

Huge money being spent on advertisement both voice and media and tough competition for shelf space. 82% purchases are not planned for by the consumer. Re-assuring to consumers on the value and price aspect of the toothbrush and pretty much everyone has a claim about doing something good for the health conscious consumers...
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Possible issue with managing the product portfolio, might consider removing few SKU’s- possibly teen. How would you segment the toothbrush market overall? (10 points) Answer: The overall toothbrush market in the U.S in 1991 is $453MM out of total $2.9BB Oral care market in U.S. In order to segment the toothbrush market we need to look at following: Product Segmentation: o Value, Professional and Super-premium o Super-premium $2...
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