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Heineken

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Issue:

Business

 

Written by:

Robert Q

 

Date added:

February 1, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2664

 

Was viewed:

4734 times

 

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Essay content:

Heineken’s leading brand portfolio includes more than 170 international premium, regional, local and specialty beers. Heineken is one of the world’s great brewers and is committed to remaining strong and independent. The brand that bears the founder’s name – Heineken – is available in almost every country on the planet and is the world’s most valuable international premium beer brand...
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Heineken owns and manages one of the world’s leading portfolios of beer brands and is one of the world’s leading brewers in terms of sales volume and profitability. Their principal international brands are Heineken and Amstel, but the group brews and sells more than 170 international premium, regional, local and specialty beers and ciders, including Cruzcampo, Birra Moretti, Foster's, Maes, Murphy's, Newcastle Brown Ale, Ochota, Tiger, Sagres, Star, Strongbow and Zywiec...
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