Honda

Essay specific features

 

Issue:

Business

 

Written by:

Amy G

 

Date added:

December 10, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 287

 

Was viewed:

2998 times

 

Rating of current essay:

 
Essay content:

In 2004, it introduced the 'Teacher plus' scheme, in a tie-up with SBI, aimed at teachers who were interested in buying a new car... Maruti 'True Value' There was a gradual decline in the market share of MUL over the years from 1999 to 2004. This happened even though MUL had slashed prices of certain models on a couple of occasions...
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This happened even though MUL had slashed prices of certain models on a couple of occasions... ConclusionThe company's change in strategy and emphasis on developing effective marketing communications began to yield results. In the J.D. Power Asia Pacific 2004 India APEAL study, WagonR and Zen were ranked first and third in the premium compact segment; Esteem was picked as the best entry level car in the mid-size category...
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