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Essay

Ice Lyli

Essay specific features

 

Issue:

Book Reports

 

Written by:

Bryan R

 

Date added:

March 20, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

29 / 8057

 

Was viewed:

3921 times

 

Rating of current essay:

 
Essay content:

In 2002, Ice-Fili, a midsized Russian company with more than $25 million in sales, was Russia’s top ice cream producer. Surprisingly, it had outlasted several well-known international companies such as Ben & Jerry’s, which exited the Russian market in 1997, and Unilever, which left in 2001. Ice-Fili had not only successfully transitioned from the tight controls of the Soviet regime to the infant Russian open-market economy in 1992, but it had also successfully navigated its way through the difficult times of Russia’s 1998 financial crisis...
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Ice-Fili had not only successfully transitioned from the tight controls of the Soviet regime to the infant Russian open-market economy in 1992, but it had also successfully navigated its way through the difficult times of Russia’s 1998 financial crisis. Ice-Fili was fighting to maintain its market share leadership in the increasingly competitive Russian ice cream market, which had decreased over the past few years to about a half-billion dollars in sales...
displayed 300 characters

General issues of this essay:
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