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Ihop Executivesummary

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Issue:

Business

 

Written by:

Mary R

 

Date added:

January 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 370

 

Was viewed:

2872 times

 

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Essay content:

IHOP was founded in 1958 by two brothers Jerry and Al Lapin. The first restaurant was in Toluca Lake, California. As of late 2007, IHOP had 1,328 restaurants in 49 states, the U.S. Virgin Islands, Canada, Mexico, and Japan. Traditionally, IHOP restaurants have a blue roof and an A-frame design to them...
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Most locations are open 24/7, but this is not true with all locations especially not on holidays. Recent advertising campaigns have included slogans such as “Just For the Fun of It”, “Why not eat breakfast for dinner tonight?”, and “Come Hungry. Leave Happy.” IHOP has also begun hosting a National Pancake day during which it will give away free pancakes while requesting a donation to charity...
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