Ikea

Essay specific features

 

Issue:

Business

 

Written by:

Kayla T

 

Date added:

April 6, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1370

 

Was viewed:

9624 times

 

Rating of current essay:

 
Essay content:

They did this to stick to their founder’s vision of “typically Swedish” products wherever in the world they were going to sell. This strategy proved to work in all other countries except when they entered North America, particularly the United States. I think IKEA trying to stay true to the vision was noteworthy, but they should have definitely followed norm when going global...
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They did this to stick to their founder’s vision of “typically Swedish” products wherever in the world they were going to sell. This strategy proved to work in all other countries except when they entered North America, particularly the United States. I think IKEA trying to stay true to the vision was noteworthy, but they should have definitely followed norm when going global...
displayed 300 characters

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